The Benefits of Juice
As the fruit experts, our mission is to ensure fresh tasting juice is available to everyone. But beyond the taste, a glass of juice can bring a variety of health benefits. We hope to bring an informed view of these benefits, and the misconceptions of Juice.
Juice & Sugar
We never add sugar
Our 100% fruit juice does not contain any added sugar – every bit of sweetness comes naturally and directly from the fruit themselves. But moderation is key - it's important to consume it in moderation as part of a balanced diet, keeping within the recommended 150ml per day.
The sugar spike myth
Sugars in fruit juice can be a bit confusing, especially when it comes to their impact on blood sugar. But fruit juice does not significantly raise blood glucose levels. How do we know this? The GI (glycaemic index) is a standard measure that determines how quickly carbohydrates in food affect blood sugar levels and fruit juice has a low GI rating. For example, a 150ml serving of orange juice has a GI of 50–52. Foods with a GI under 55 are categorized as having a low GI rating.
Getting your nutrition essentials
Our 100% fruit juice contains lots of essential nutrients such as vitamin A, C, E, as well as potassium and magnesium, which helps to support your immune system, skin, gums and increase iron absorption.
A 150ml portion of our Multi-Vitamin Juice contains 6 essential vitamins. Including B1 which contributes to normal energy-yielding metabolism.
A 150ml portion of our Smooth Orange Juice is rich in Vitamin C, and contains potassium!
What do these vits do?
VITB6
Contributes to the reduction of tiredness and fatigue.
VITC
Contributes to the normal function of the immune system.
VITE
Contribution to the protection of cells for oxidative stress.
VITB1,2
Contribution to normal energy-yeilding metabolism.
Not an ultra-processed food:
Due to minimal processing, our 100% fruit juice is not classified as an ultra-processed food (UPF).
Fruit & Fruit Juice
What's the difference
Barely
Any!
Our Fruit Juice contains all THAT same goodness and nutrients as you would find whole fruit. The only difference is that Fruit Juice doesn't contain the fibres.
Fruit Juice vs Soft Drinks
- In Fruit Juice, the sugars are naturally coming from the fruit.
- It's not empty calories, it provides contains lots of micro nutrients such as Vitamin A, C and E, which you don't typically find in a soft drink.
- Fruit Juice contributes to 1 of your 5 a day.
See the next slide for a comparison which helps to compare the Calories, Total Sugar & Nutrients you get from Fruit Juice, Fruit & Soft-Drinks.
Calories, VIT C & Total Sugar Comparison
| Per 100 Grams | Orange Juice | Whole Orange | Typical Sugar- Sweetened Beverage |
|---|---|---|---|
| Energy sugars g | 9.1 | 8.2 | 10.8 |
| Potassium mg | 152 | 122 | 1 |
| Vitamin C mg | 45 | 52 | 0 |
| Fibre (AOAC) g | 0.2-0.5 | 1.2 | 0 |
Juice is not ❛empty calories❜:
It's a myth that Fruit Juice is empty calories. It's not - our Fruit Juice provides lot of micronutrients such as Vitamin A, C & E.
For example a 150ml portion of Tropicana Pink Grapefruit contains Fibre & Vitamin C too.
55kcal
1.1g
Fibre
34mg
VIT C
Evidence Based
Benefits
Research also shows that drinking 100% juice is associated with a higher diet quality and intake of micronutrients (including vitamin C) compared to people who don't drink 100% juice. 1,2,3
References
- 1.
O'Neil et al. (2011) - 10.1186/1475-2891-10-17
- 2.
O'Neil et al. (2012) - 10.1186/1475-2891-11-107
- 3.
O'Neil et al. (2012) - 10.1017/S1368980012000031
